Tag Archives: lose weight

What I Shared on My Business Journey About Weight Loss That Actually Lasts

A couple of weeks ago, Abang Abu invited me onto his My Business Journey Talkshow — a show where entrepreneurs from around the world share their real journeys with a community of over 8,000 members.

We talked for nearly an hour. And while we covered a lot of ground — business mistakes, decision-making, walking on hot coals — the conversation kept circling back to the thing I care about most: why women over 40 struggle with weight loss, and what actually works when diets don’t.

Here’s the full interview if you’d like to watch it:

Below, I’ve pulled out a few of the key ideas from our conversation — the ones I think matter most if you’ve been going around in circles with food and weight.

You’re not fighting food. You’re fighting yourself.

Most women who come to me have tried everything. Keto. Paleo. Calorie counting. Mediterranean. Meal replacement shakes. Maybe a gym program that fell away when life got busy. They’ve watched friends succeed on diets that didn’t work for them, and quietly concluded they must be missing some superpower.

But here’s what I’ve learned after years of doing this work: the problem was never the diet. The problem is what’s happening underneath.

I used the iceberg metaphor in the interview because it’s the simplest way I know to explain it. Your conscious mind — the part that plans and reasons and decides “right, Monday I’m starting fresh” — is only about 12% of what’s going on. The other 88% is your subconscious mind. And if that 88% is running a story that says I’m someone who always fails at this, then no meal plan in the world is going to hold.

You’re trying to override 88% with 12%. The maths just doesn’t work.

Identity before behaviour

This is where the real work begins. Instead of starting with what you eat, we start with who you’re becoming.

BE .... DO .... HAVE

I talked in the interview about the principle of Be, Do, Have — something I learned years ago in personal development that completely changed how I approach everything. Most people try to do things in order to have things. Lose weight to feel confident. Get the body to feel worthy. But it works the other way around. You have to be first. The doing and the having follow.

In weight loss, that means getting your identity aligned before you change a single meal. Who do you want to become? What does she look like, feel like, decide like? When that vision is clear and your subconscious mind is on the same page as your conscious mind, the behaviour follows naturally. You’re not white-knuckling it anymore. You’re just acting like the person you’ve already started to become.

Small changes. Genuinely small.

One thing I was clear about in the conversation is that the subconscious mind doesn’t like big, sudden changes. It resists them. That’s why most diets trigger an internal rebellion — you’re asking your whole system to overhaul overnight, and the 88% pushes back hard.

So we go small. Tiny habits that are so simple they don’t trigger resistance. And every time you follow through on one of those small habits, you’re proving something to yourself: I’m the kind of person who can do this. That proof builds. It compounds. And over time, it rewrites the identity story from the inside out.

Sally’s story

I shared Sally’s story in the interview because it’s one of the clearest examples I have of what this looks like in practice.

Sally came to me after years of yo-yo dieting and self-sabotage. She knew she was doing it — starting a diet, making progress, then destroying it — but she couldn’t stop the pattern. Each cycle eroded her trust in herself a little more. By the time she reached me, she had a deeply embedded identity of failure around food.

We didn’t start with what she was eating. We started with connecting her to her future self — the version of her who’d already crossed the bridge. We turned down the volume on her inner critic and embedded an inner coach to counter it. Then she began making small changes, building proof on a daily basis that she could trust herself again.

In eight weeks, she’d lost 18 pounds. She told me she did it without even really trying.

And then she said something I’ll never forget: “As I become more aligned to my true self, it feels like I’m coming home to me.”

That’s the work. Not calories. Not willpower. Coming home to yourself.

Why I’m going full out at 69

Abang Abu asked me whether I’d ever felt like giving up. I have. Especially in the early days when the marketing wasn’t landing and new clients weren’t coming through the door.

But here’s what keeps me going: I believe each of us has gifts we’re meant to use during our lifetime. And the worst thing I can imagine is getting to the end of mine and feeling like I played small. Like I hid instead of putting myself out there.

I’m turning 70 this year. I retired last year — for the second time — and I thought, this is it. This is my window. I see a clear ten years ahead of me where I can still do this work at the highest level. I want to go full out and give it everything I’ve got. Help as many women as I can. Build something I’m proud of.

Because there’s a saying that the most expensive real estate in the world is the graveyard — full of dreams that never saw the light. I don’t want mine to be one of them.

If this resonates with you

If you’ve been going around in circles with diets and wondering what’s actually going on underneath — I write about this every week. Not theory. Not meal plans. The real stuff: identity, habits, the mental game, and what it looks like when women start trusting themselves again.

Sign up for my free weekly insights HERE

And if you know someone who needs to hear this — a friend, a sister, a colleague who’s been blaming herself for not having enough willpower — please share this with her. There’s nothing wrong with her. She just hasn’t found the right approach yet.


Thank you to Abang Abu for the generous invitation and for creating such a warm space to have this conversation. If you’re interested in business and entrepreneurship, his My Business Journey Talkshow is well worth exploring.


Stop Bouncing from Fad Diet to Fad Diet

Unlock A New You With The Balanced Mind Diet Instead

Are you tired of…
❌ Starting a new diet every month, only to give up weeks later?
❌ Feeling guilty every time you eat something “off-limits”?
❌ Exhausting your willpower just to make it through the day without bingeing?
❌ Watching the scale go up and down like a yo-yo?
❌ Feeling like you’re at war with your own body and mind?

If you’re nodding along, you’re not alone. Millions of women in their 40s and 50s are stuck in this frustrating cycle. A study followed 14 Biggest Loser contestants for six years after the show and all but one regained weight. Four became heavier than when they started the show. But your story can be different.

There is another way. This is why I wrote the Balanced Mind Diet micro book.

How is this different from other books you’ve tried?

This book has no dietary guidelines, no exercise plans. It does not recommend any particular way of eating, and it does not promote or sell any pills, supplements or meal replacement shakes. What it delivers is a revelation about what has really been derailing your weight loss efforts and concrete steps you can take to produce lasting weight loss.

This isn’t another fad diet or quick fix. Because the truth is that diets don’t work.

With the Balanced Mind Diet, you’ll experience:
✅ Freedom from relying on sheer willpower
✅ No more forbidden foods or extreme restrictions
✅ An end to complicated calorie counting and point systems
✅ No need for expensive supplements or special foods

Most fad diets feel like a chore, and even if you do lose weight, you often put it back on – with interest – later down the road.

Right now, you might be:
👎 Jumping from one crazy diet to another with no lasting results
👎 Battling relentless food cravings that derail your weight loss plans
👎 Watching the scale creep up despite your best efforts
👎 Struggling to keep up with a busy life, feeling overwhelmed and out of control.

But after using the Balanced Mind Diet to transform your mind AND your body, your life will look very different:
👉 Enjoy a balanced, healthy relationship with food, feeling satisfied and nourished without deprivation
👉 Feel energized and confident, effortlessly maintaining a healthy weight without gruelling workouts
👉 Experience a clear, focused mind, free from constant stress and anxiety about your weight

Imagine a life full of joy, confidence, and freedom – without the endless cycle of weight loss-weight gain, weight loss-weight gain.

With the Balanced Mind Diet, you’ll wave goodbye to
❌ Restrictive diets that leave you hungry and miserable
❌ Exhausting workouts that yield no results
❌ Endless calorie counting and food anxiety
❌ Emotional eating and guilt-ridden binges
❌ Low energy and lack of motivation

For just $3, this transformative micro book will show you
* How to align your conscious desires with your subconscious beliefs
* How to transform your self-identity to match your weight loss aspirations
* How to implement small, consistent changes that lead to lasting results

The Balanced Mind Diet is ALL you need for lasting weight loss, renewed energy, and true confidence.

You may be wondering: Is this really going to work for me?
The answer is, it depends. Reading the book won’t change anything, because knowledge without action is useless. However, if you implement the concepts from the book it will produce a transformation in your thinking, your actions and your outcomes.

Don’t let another day pass feeling frustrated and defeated.

Click here to order your copy now.

My guarantee ….
If you feel like you didn’t get value from the book, just email suzi@bmdbook.com and I’ll send you a full refund for your book purchase. I don’t care what the reason is, if you’re not happy then neither am I, and your $3 will be sent back to you and you keep the book. Simple as that. This is a one-full-year money back guarantee.

Drinking Warm Lemon Water in the morning

Personal sharing – this is one of my morning rituals. Every morning when I get up the first thing I do is drink one litre of slightly warm water with the juice of one lemon added. This is not a new fad, I have done this for many years.

Why do I do it?

What you put into your body first thing is important. You have just been fasting all night. Hydrating is a good first step.

We all know we are supposed to drink more water. I struggle to get my water intake throughout the day, and a litre first thing in the morning gives me a head start. Sometimes I drink another litre of sparkling mineral water in the evening, and those two things together are a big plus in the hydration department. Adding lots of sips as I move throughout the day is also important.

Why add lemon to my morning glass of water? It tastes better than drinking plain water. It gives me some extra vitamin C which helps my immune system and I get a nice clean and clear feeling in my body.

A glass (150ml) of lemon water with the juice of one lemon provides approximately:
• 4Kcal / 16KJ
• 0.1 g Protein
• 0.8 g Carbohydrate
• 65 mg Potassium
• 18 mg Vitamin C

Other benefits to consider:
Aids in weight management: Drinking water can aid in weight management by supporting hydration, boosting energy and helping to regulate metabolism and digestion. Drinking water before a meal also curbs the appetite. It doesn’t have to be lemon water, but if the lemon flavour encourages you to drink more water, that is a plus.
Improves your skin: Lemons, like other citrus fruits, are high in vitamin C, which is essential for the production of collagen. Collagen is responsible for the elasticity and strength of the skin. According to research vitamin C is also a powerful antioxidant that neutralises free radicals present in the skin that build up from air pollution and ultraviolet radiation. The juice of one whole lemon delivers between 20 to 25% of your daily value of vitamin C.
Helps digestion: Drinking your lemon water warm “can loosen things up,”. Many people report that warm liquids help stimulate digestion and gets things moving.

And here’s a helpful tip:
The acid in lemons may be a problem for teeth. Lemons contain citric acid, and too much acid can wear away tooth enamel. So I drink my morning lemon water with a straw.

Why not try it and see how you feel?

Be, Do, Have

When we try to shape behaviours we usually do it around the outcome we want. We focus on the end result, on what we want to HAVE and work backwards. I want to weigh x kilos, therefore I must do y and z.

But if this goes against the grain of who you are (your BEing), it can be hard to sustain the DOing. This is a recipe for initiating new behaviours that you can’t make stick. The new behaviours are only temporary changes that seem difficult and cannot be sustained over the long term. You never get to HAVE the outcome you want.

Here’s a tip to make things easier. Start with BEing.

Ask: Who do I need to BE? Who is the type of person that gets the outcome I want? If I want to lose weight, what would a person who is losing weight do?

Take action with a focus on your identity (who you are BEing) rather than your outcome (what you want to Have). This creates a self-improvement feedback loop. You identify the kind of person need to BE. You start with one behaviour that kind of person does. The more you DO that behaviour, the more you reinforce the belief that you are BEing the kind of person that gets the result you want. Magic!

For example, a person who is losing weight plans in advance what they eat so they can choose foods that fuel their body rather than eating whatever is on hand or most emotionally satisfying.

You begin to plan your meals in advance.

Now you are BEing the person who is DOing the things that result in your desired outcome.

You have created a spiral. The more you DO the thing, the more you come to believe you are BEing the kind of person who gets the outcome you want. Doing the thing gets easier and easier. The behaviours become integrated and automatic.

Every action you take is a vote for the type of person you wish to BEcome.
It eventually becomes a part of who you are.

Way to go!!

If you want to change who you are BEing, check out my pages on WEmind – https://wemind.com.au/suzi-jenner/